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  >> 12/20/2008 2:29:07 PM  
  PLAY CLAN FOR ELLE  



Cinderella's cross-over to the dark side was conceived in-house. Inspired by Quentin Tarantino, we scratched our souls for violent tendencies and a splintered sanity. The children''s fairytale was reinvented as a noir thriller with photographer Tarun Khiwal, stylist Gautam Kalra and our creative clones who rewrote the story and illustrated the darker side of the beauty, calling her Sin-O-Rella. Riding a Kawasaki Vulcan and sporting Christian Dior, she changed from a virtuous victim to a hard-boiled assassin with attitude. The photo shoots and illustrations were combined to present a mould-breaking fashion feature in ELLE magazine. (December 2008 issue).








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